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Total Beauty Contest World Tournament

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TSURUHA GROUP TOTAL BEAUTY CONTEST WORLD TOURNAMENT 16TH

36 representatives were selected from the 2,056 participants of Tsuruha Group through the first and second competitions.
Aiming to solve customers' problems and make them look beautiful, we refine our technical skills, proposal skills, and customer service skills.
This is a competition to compete in total counseling skills including hospitality and makeup.

Cosmetics staff who can become their own fans (customer creation) by improving their make-up techniques to gain the trust and satisfaction of customers in store activities, the ability to make proposals that bring out the beauty of customers, and the ability to serve customers to impress them. Tsuruha Group's cosmetics education training aimed at expanding

The grand prize went to Tsuruha Co., Ltd.

Dear prize winners

Counseling first
We will listen to your concerns and requests.

Deeper counseling while showing you your texture images
Advice on how to take care of your skin at home

Makeup tailored to your needs
Advice on how to do it at home

World competition award
Group photo
Tsuruha drag
Aomori Gala store
store information
Tsuruha drag
Mitaka store
store information
Tsuruha Thailand
Gateway Ekamai store
store information
Tsuruha drag
Honjo Minami store
store information
Tsuruha drag
Kakunodate store
store information
Fukutaro medicine
Kamagaya store
store information

15th

36 representatives selected from the 2,009 participants of the Tsuruha Group after the first and second competitions will refine their technical skills, proposal skills, and customer service skills with the aim of solving customer problems and realizing beauty. This is a competition to compete for total counseling skills, including hospitality and makeup.

Cosmetics staff who can become their own fans (customer creation) by improving their make-up techniques to gain the trust and satisfaction of customers in store activities, the ability to make proposals that bring out the beauty of customers, and the ability to serve customers to impress them. Tsuruha Group's cosmetics education training aimed at expanding

The contest has started!

The highest award goes to Tsuruha Thailand

Suggestions for “beautiful even with a mask”

Advice so you can do it yourself

Solve your skin problems together

Write down your advice

Participating remotely Judges are also serious

Speech about points to make beautiful

World Tournament Participating Store List World Tournament Participating Store List
Tsuruha Thailand
Udomsuk Station Store
store information
Tsuruha Drug
Nagayama 3-jo Nishi Store
store information
Tsuruha Drug
Kakunodate Store
store information
Tsuruha Drug
Asari Store
store information
Tsuruha Drug
Kitago 4-jo Store
store information
B&D drugstore
Okazakikousei Store
store information

14th

The 36 representatives selected from the 1,974 Tsuruha Group participants after the first and second competitions will refine their technical skills, proposal skills, and customer service skills with the aim of solving customer problems and realizing beauty. This is a competition to compete for total counseling skills, including hospitality and makeup.

Cosmetics staff who can become their own fans (customer creation) by improving their make-up techniques to gain the trust and satisfaction of customers in store activities, the ability to make proposals that bring out the beauty of customers, and the ability to serve customers to impress them. Tsuruha Group's cosmetics education training aimed at expanding

36 contestants start all at once!

Advice based on customer concerns and needs

Examination is serious

​Enter advice for customers so that they can practice at home

Makeup advice that makes you beautiful even when wearing a mask

Remote participation from Tsuruha Thailand!

It is a speech of the proposal to become beautiful

Express daily store activities in 33 minutes and 30 seconds

World Tournament Participating Store List World Tournament Participating Store List
Kyorindo Pharmacy Fukuroi Shimoyamanashi Store
store information
Tsuruha Drug Ainosato Store
store information
Tsuruha Drug Nerima Minami Tanaka Store
store information
Tsuruha Drug
Shinjo Senmoncho Store
store information
Tsuruha Drug
Betsukai Store
store information
Drug eleven
Barclays Urasoe Store
store information

13th

Image of the 13th World Makeup Contest
13th World Makeup Contest Title

34 representatives of the Tsuruha Group were selected from among the 1,821 participants after the first and second competitions to hone their technical skills, proposal skills, and customer service skills through makeup, as well as their hospitality and makeup skills. It is a competition to compete for

Cosmetics staff who can become their own fans (customer creation) by improving their make-up techniques to gain the trust and satisfaction of customers in store activities, the ability to make proposals that bring out the beauty of customers, and the ability to serve customers to impress them. Tsuruha Group's cosmetics education training aimed at expanding

34 contestants start all at once!

Make-up advice on how beautiful you want to be

Makeup that makes both customers and staff smile

The point isnot only makeup butalso the ability to make beautiful suggestions

Touch up to satisfy customers

Tsuruha Thailand also participated

It's a makeup proposal speech

Express daily store activities in 60 minutes

World Tournament Participating Store List World Tournament Participating Store List
Lady Drug Store
Niihama store
store information
Tsuruha Drug Isumi Store
store information
Tsuruha Drug Aomori Shinden Store
store information
Tsuruha Drug