(1) Aiming for monetization by utilizing the data analysis platform
We aim to strategically utilize the data obtained from stores and devices by taking advantage of the drugstore industry's largest store network. We have built a data analysis platform (CDP) and have begun developing new marketing aimed at improving customer satisfaction and acquiring new customers.
(2) Improve customer service by expanding the functions of the Tsuruha Group smartphone app
The smartphone apps of Tsuruha Group companies are equipped with functions such as point card functions, linking with Rakuten Points, and distribution of app-only coupons, and have been used by many customers since their release. In the future, in addition to strengthening customer contact to propose optimal products and lifestyles that suit customers through this smartphone app, we aim to improve productivity by improving operational efficiency and optimization.
(3) Improve convenience with our own cashless payment service
Starting with our own cashless payment service, we will introduce a cashless payment service centered on BankPay with the aim of further improving the customer experience. By presenting the digital membership card of the Tsuruha Group smartphone app, we aim to be a payment service that allows easy and speedy payment.
④Improve business efficiency and increase customer service opportunities by building a digital cosmetics ledger
Until now, the cosmetic ledger was managed by the paper ledger of the cosmetics manufacturer for each store. Through digitization, it is possible to manage customer-oriented ledgers, centralize data, and link with smartphone apps.
⑤ Aiming for a safe and high-quality medical history through the introduction of an electronic medical history system
The role of the pharmacist is to check the doctor's prescription based on the information received from the patient, provide appropriate medication guidance, avoid side effects, etc., and perform "optimization of drug treatment". We aim to make more effective use of the information received through cloud computing of electronic medical records, etc., to improve efficiency and strengthen family care functions.
⑥We will provide highly convenient services utilizing online healthcare.
In order to help patients take their medicines correctly to extend their healthy life expectancy, and to support their treatment in a better direction, we have developed a system that can grasp patient information online and provide appropriate medication guidance. We aim to provide a more convenient service to our patients.
⑦We will promote the use of digital technology to improve employee work efficiency and revitalize communication.
Employees working in the Tsuruha Group across the country activate information sharing through online communication, aiming to solve problems quickly and improve work efficiency. We are making efforts to respond to changes in the business environment by renovating store systems, strengthening network infrastructure, utilizing cloud services, and improving security.
